Link to a form that subscribers can fill out when they have time. It is who want to collect birthday information from current subscribers can take a similar approach to Michaels shown above. Instead of sending a welcome email, however, marketers should simply send out an email telling their subscribers that they are planning a birthday surprise, and then ask the subscriber to take a few minutes to add a birth date to their account. Step Make an Email Marketing Plan Once marketers have collected the information needed from their subscribers it is time to put the birthday marketing plan together. Obviously if you are wishing a customer.
Happy birthday it is also a good idea to give them some sort of gift, such as a discount, free gift with minimum purchase, extra loyalty points, etc. It is also worth noting that birthday promotions are typically valid for the subscribers entire birthday month anything short of that may make the recipient upset. Marketers USA WhatsApp Number List should keep in mind, however, that people are usually pretty busy on their actual birthday, so reminder emails are pretty beneficial. In fact, Experian Marketing TikTokServices reveals that birthday reminder emails typically generate rate increases of at least percent for open, click and average order value.
Step Identify Other Email Marketing Special Days The data shows that birthday emails are definitely a winning strategy for brands, but birthdays are not the only type of special day that marketers can create campaigns around. In fact, depending on the data a marketer has collected, they can create campaigns to celebrate a variety of other events. For example, in addition to collecting a subscribers birthday, a restaurant or jewelry retailer may also want to ask the subscriber for his or her wedding anniversary information. By doing so, the marketer can leverage this information to send out relevant promotions around the time of the subscribers special day. That said, it is important to note that marketers can also take advantage of their own.