Access to traffic forecast data will remain unchanged. The AdWords API will continue to return full data. These changes will give AdWords advertisers the data they need to optimize their accounts. Advertising Continue reading below The community was far from thrilled with the changes: adwords-community-response Yes, Keyword Planner is for advertisers. And yes, many SEOs rely on data from other tools when planning to optimize their content, but this was a tool that many still referenced. The real problem here is not the fact that we have less access to data. This is how we can adapt and ultimately progress beyond this search volume metric, especially when it may not be the best indicator of opportunity (and it could very well disappear for good in the future).
It's a bit reminiscent of when the SEO fax list community was forced to rethink its approach when we lost access to keyword data in Google Analytics and "not provided" became the norm. But before SEOs panicked, marketers have already started sharing ideas on how to completely shift our mindset away from measuring search volume and get better results with search volume. content optimization. Better than search volume Michael Hanson is an SEO Manager at iProspect (full disclosure, he's a client of my employer, Linkdex). He sat down with me to discuss solutions to the search volume conundrum.
Michael's approach at iProspect when creating a content optimization plan focuses on something more . The approach still uses keyword data, but in a very different way. “One day I was looking for a way to summarize the most interesting keywords for a particular client among the multiple brands that we manage for him, and what I found was that ,” says Michael. Advertising Continue reading below He adds, “Instead, what I found best was a combination of researching data around Universal Search results and other ranking elements on a SERP for a given keyword.” Michael then explained the method.